![]() McDonald’s yellow arches – against a red backdrop – have become so famous that it is now viewed as a symbol for globalisation. On the other hand, a growing number of companies have embraced green, as the colour symbolises eco-friendliness and health. Red and yellow reign supreme in the food and beverage industry, especially among fast food companies. Concurrently, the colour looks peaceful and pleasing to the eyes, especially on screen. This logic is applied to companies like HTC and Razer. According to the company, the colour also looks more “pop”, and thus appealing to the company’s main target audience of millennials. This was to signify the brand’s shift towards a music culture, more lifestyle-based direction. In a statement, Spotify team explains that the neon green colour helps to make the brand fresher and more modern. The music-streaming giant recently switched to a lighter shade of green, drawing much attention and reactions from fans. Spotify’s neon green brand colour stands out among its peers. Other companies that use blue include social network rivals such as Twitter and Linkedin. Blue is also a neutral colour that is universally popular – people of different genders and ages can enjoy it. This is important for companies such as Facebook as they need to assure consumers that data remains confidential. For one, blue signifies trust and security. While this seems rather straightforward, there are other reasons why Facebook continues to use blue. Hence, blue was initially chosen because it seemed the “richest” to him. The man behind Facebook, Mark Zuckerberg, is red-green colourblind. ![]() There’s a surprisingly simple reason behind Facebook’s colour scheme. But having a strong, bold colour remains the most popular choice for many companies in this sector. Some companies such as Google and Microsoft have opted for multi-coloured designs. ![]() Tech companies represent the future, and this is reflected in their brand colours. Just by looking at three of the world’s biggest industries, we can identify several interesting concepts and factors behind some of the most famous brand colours. They convey brand values and shape what consumers think of the companies. Colours might seem deceptively common and simple, yet they bring immense value to brands. ![]()
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